SPREZZATURA_

Visual | Motion Graphic Design X Making

"We live in an age of hyper resonance, the consequences of which are both exhilarating and devastating. Everything we design and everything we produce resonates." | Es Devlin, Artistic Director

Hi there,
I’m from Taiwan, a tiny island that you can barely find on a map. I love exactly medium roasted coffee latte,and interactive quirky exhibitions, independent bookshops and cinemas are the places I like to go alone best. I can rewatch the film About Time more than 12 times though I’ve become a big fan of thrillers. Aquariums or natural history museums can refresh my mood. I cannot leave my fridge without white wine, mushrooms, lemons, eggs, and milk. American Hot is my top choice in Domino’s pizza. The album Live Vol. 1 byParcels is my favorite playlist recently.Black Mirror is always the best. When I’m in my trance, I probably think about what the philosopher Schopenhauer said and what I want to and why should I believe. Life is just as frightening as it is wonderful. Whimsicality could be my mojo. Nostalgia is the part of me that I love, and also hate.
Myers-Briggs Types Indicator /INT(F)J-A

嗨,
我來自臺灣,一個小到很難從地圖上找到的小島。我喜歡剛好中培的咖啡拿鐵。詭異的展覽、獨立書店和電影院是我最愛一個人去的地方。雖然我已經是驚悚片的忠實粉絲，我可以重複看電影《真愛每一天》超過十二遍。水族館或自然歷史博物館是能轉換我心情的地方。我的冰箱不能沒有白酒、蘑菇、檸檬、蛋和鮮奶。墨西哥辣味披薩是我達美樂的首選。Parcels 的 Live Vol. 1 專輯是我最近最愛的播放清單。「黑鏡」電視劇一直是最厲害的。在我恍神發呆時,我多是在想哲學家叔本華說過的話和什麼是我想要且為什麼要相信的。人生就是恐怖地跟它怎麼美好一樣。詭異又難以捉摸可以是我的魔力。戀舊,是我自己又愛又恨的一部分。
邁爾斯-布里格斯性格分類法/INT(F)J-A

富有著對於心理學和科學那些有關人類研究的興趣，從簡易平面、立體及動畫製作到找到無限樂趣在使用者和介面的設計。愈精密的過程從定義、同理、創意、模型測試到使用者經驗旅程的設計與發展，愈是讓我無法自拔。With the zest of psychology, neurology,and any science about the human being, I found my research and work maneuvered from simple visual language playing with 2D, 3D, or animation to user experience (UX) and user interface (UI) design. The more sophisticated process going through the definition, empathising, ideation, and prototype testing of user journey for product development is what I obsessed with.

全職為一位市場行銷多媒體設計師，從品牌與數位行銷企劃、媒體開發等，到企業品牌定位到發展企業品牌識別系統(CIS)設計; 商業平台靜態與動態設計; 吉祥物角色設計(IP Design); 產品著陸頁(Landing Page)與官網設計(Website Design); 活動展覽展場與週邊企畫與設計; 企業手冊(Corporate Profile)、白皮書(White Paper)與產品銷售型錄與懶人包等。

平時樂於接受挑戰學習新工具，習慣主動溝通協調作業，擅於與不同領域互相交流與合作，期許在每個專案裡都能有所突破，碰撞出新的想法;新的火花。

I am a full-time marketing multimedia designer with expertise spanning brand and digital marketing planning, media development, corporate brand positioning and Corporate Identity System (CIS) design; static and motion graphics for commercial platforms; mascot and character design (IP Design); landing page and website design; event and exhibition planning and design, including booth and merchandise; as well as corporate profiles, white papers, product catalogs, and one-page infographics.

I enjoy taking on challenges and learning new tools, communicate and coordinate proactively, and excel at collaborating with professionals across different fields. I strive for breakthroughs in every project, sparking fresh ideas and creative inspiration through collaboration.

moving images | blog

IP Design | character design

animated logo

motion graphics

marketing

Mini Animations

商用極短

2021 Christmas Video 2022 Chinese New Year 2023 Office Intro 2023 Products Intro 2025Mid-Autumn Wishes

2021 Learn Art from Home X English Pie

The Art Room

在家也能創作｜線上英語藝術課程

Ep1 | 在家的抽象拼貼 Ep2 | 在家的幾何速寫 Ep3 | 在家的喜出望外 Sneak Peek | 一筆畫搶先看

website | UI design

open site
open site
open site
open site

Branding | CIS

expo flyers & posters & giveaways

the good old times

>> RealTime App



RealTime是針對倫敦火車站通常有的乘客資訊不通暢的問題所設計的應用程式。乘客通常需要站在車站內電子板前尋找自己的車班和正確的出發時間，又甚至取消的訊息，且通常再出發前5-10分鐘才會通知月台，而車站有時候會有將近20個月台，而造成人潮奔跑及擁擠，而這也可能造成孕婦、嬰兒或殘障人士的危險，雖然目前相關應用軟體如：GooleMap, CityMapper, Trainline，都持續在更近乘客資訊的準確度，包括發車時間、班次是否取消等等，但依舊存在著很大的問題在於最正確資訊還是只存在車站內的電子板上，除了資訊一更新，資訊會瞬間消失並一塊一塊跳到另一個板上，造成乘客必須除新尋找自己的班次，其次就是天氣的阻礙，如下雪、暴風，會造成突然的交通癱瘓，但手機並不會即時通知，另外更平凡發生的就是班次意外的取消與遲到，會造成人潮無法順利排解，卻造成越來越多人擠進車站，因此，RealTime希望藉由與車站直接的資訊連結並時間的控管裝置，來幫助乘客輕鬆的接收正確資訊，並且怡然自得的依靠其提供計算出的時間來使用自己的時間，幫助乘客排除一切資訊不流暢而造成的時間浪費，因此也從此將電子板的資訊全然移到手機裝置上隨即通知，改變人習慣盯著板子等待的生活方式，另外，如果實際時間跟不上計畫，也可以輕鬆延遲，讓裝置重新計算下一班的時間。
What if there could have an actual real-time passenger information display service synced to the train station that used to be displayed on dashboards? What if there is a better way showing passenger information with a timer that gives us more convenience of managing our time? Here is a suggestion for solving out the friction that people use to stare at the dashboard looking for the train and waiting for the platform number for a long time and rush to the platform in the end.

>> SoloVibes App




SoloVibes是一個記錄孤獨感受的應用軟體，幫助人們意識到孤單的感受只是一種情緒，一種我們得與它共存且相處的情緒。一個人的感覺可以很難，但也可以很好。然而，此應用軟體是為25-40歲的青壯年作為出發點所設計，幫助他們藉由日常不可或缺的用品-智慧型手機來紀錄、理解並觀察在自身相處的時間裡的情緒。SoloVibes使用獨自演算法統計那些孤單的感覺所發生的時間及地點，說明什麼樣的地點以及時間會塑造我們一個人不同的感覺，進而幫助我們藉由這樣的自我評鑑和自我意識了解到孤獨情緒是怎麼一回事，但絕對不是件壞事。

SoloVibes is a recording system as an App for people to rate their lonely feeling and help people become aware of the state of loneliness that is just a solitary emotion that we have to try to deal with. According to Elizabeth Gilbert, “Sometimes life is too hard to be alone and sometimes life is too good to be alone.” The SoloVibes app is designed for people especially in the age group 25 to 40 who want to understand their emotions when they are alone by regular observations with one of their portable daily equipment -- smartphones. SoloVibes uses its algorithm to inform users when and where the chronic lonely feeling happened and help users to take care of their own solitary emotions by the observation and self-examination based on self-awareness which is raised by loneliness.